| © 2008 Novarra Inc. | Suite 500E , One Pierce Place, Itasca, IL, USA 60143 +1 630 773 0000
|

|
Amp’d Mobile Deploys Full Internet On All Phones Using Novarra Any Web Site, and Yahoo!, Google Chicago and Los Angeles (February 2, 2006) -
Novarra and Amp’d Mobile Amp’d subscribers can use all of the World Wide Web such as NFL.com, People, MySpace, Evite, MSN Hotmail, E! Online, Cars.com, eBay, Monster, FedEx, Accuweather, Comedy Central, Shutterfly, Amazon, Yahoo!, Google, etc. Phone users automatically get full Web content from the original site. Novarra software transforms and reduces Web pages to be fast, easy to view and use on a cell phone. Typical Web activities like search, blogging, online shopping or dating, email, hobby sites, train schedules and maps are all available. Novarra’s Internet optimization solution is launched by Amp’d on Kyocera (NYSE:KYO) and Motorola (NYSE:MOT) handsets running over Verizon’s (NYSE:VZ) EVDO network. “We are leading with our multimedia service offering. A core element is the breadth of choice and personal relevance that is the World Wide Web,” according to Chris Houston, senior vice president of Amp’d Mobile. “We selected the leader in Internet transformation for their powerful platform that simplified creating and expanding our Internet offering. Novarra is integrated with Amp’d Live to create our innovative experience where a user seamlessly listens to a song, reads about the artist, searches and buys content.” “With an open content strategy, Amp’d is focusing on choice and user experience to drive results,” comments Bruce Simpson, chief operating officer for Novarra. “Industry data indicates that Internet content is driving data revenue and Amp’d is positioned to capitalize on this. Our commercial deployments show users tripling their usage over a six month interval as they discover how much they can do on their mobile.” Amp’d selected Novarra’s turnkey service offering, which is operator-grade and commercially hosted in Novarra’s global data centers for quick and easy deployment and scalability with service growth. The nWeb service offering provides seamless integration with operator network, handset testing and validation, portal integration, and statistics and reports. Novarra’s nWeb version 3.1 deployed by Amp’d provides Web and WAP 2.0 content support, automatic content adaptation, advanced mobile rendering and usability, network and content optimization, network acceleration and content filtering for high-tier and mass-market handsets. The nWeb micro-client is a modular, scalable Web and WAP 2.0 browser with advanced usability features and integration APIs for phone functions like UI, audio/video, messaging and gaming. nWeb browser is commercially supported on Java, BREW®, Symbian, Palm® and other mobile platforms. About Amp’d Mobile About Novarra Novarra, Web+Mobility, nWeb, SmartNav, SmartSearch, Selective Scrolling, Engines for Wireless Data and Powering the Mobile Generation are trademarks of Novarra, Inc. All other trademarks are the property of their respective owners. Media Contacts: Europe: North America: |
