Vision™ Advertising Platform

The Novarra Vision™ Platform provides an advertising engine component for the delivery and management of rich graphical and animated advertisements that can be presented in the context of internet traffic, and via Novarra’s Mobile Dashboards™ and ODPs. Content can be selected based on dynamically-determined categories as well as the user’s individual browsing history, click-through history, purchase history, location, language, etc. Individual user profiles are built and updated automatically, leveraging the Novarra Vision™ Server’s unique location in the network. Ads, landing pages and all campaign pages are managed and transformed for optimal representation across the breadth of handset platforms. Campaign management tools enable easy tracking of ad impressions and click-through rates. The Vision™ Advertising Engine can integrate with third-party and industry standard ad server platforms using standard APIs.